Marketing Program Manager

Company Name:
The Sage Group
Marketing Program Manager
The Sage Group is looking for a Marketing Program Manager to work with our client, a leading financial services company. In this role, you will drive Early Months on Books (EMOB) marketing initiatives associated with new product launches to improve the marketing strategy for our client's mainstream core credit card portfolios. If you have significant consumer focused direct marketing experience in financial services or a related industry ideally with credit card or lines/loans experience, please apply!
Responsibilities Include:
Drive strategic development and analysis of direct-to-consumer customer lifecycle initiatives leveraging a multi-channel and integrated approach across on and offline mediums; Develop and manage associated action plans to deliver on vision; Conduct competitive analysis to determine appropriate methods/approaches to generate demand; and Optimize marketing strategy by taking a disciplined approach to test and learn.
Identify innovative and/or new offer/treatment/incentives to stimulate activation and early usage.
Identify the right target customers, and then work with the modeling teams to build models that will identify this customer set. Significant opportunities exist to optimize the current segmentation schema along multiple dimensions - channel preference, behavior dimensionality, moving from product-centricity to customer-centricity, etc.
Finding the right product/channel combination to reach target customers is always the end goal. The marketing channels utilized are a marketers delight - retail branches, direct mail, digital, inbound/outbound calling, and ATMs. In addition, with a slew of systemic capabilities opening up product offering options, this role provides an exciting proposition for true strategists.
Skills Required:
Minimum 6+ years consumer focused direct marketing experience in financial services or related industry, credit card or lines/loans experience a plus
Proven experience in developing comprehensive strategies across the customer lifecycle specifically across early months on books
Advanced skills in Microsoft Office applications (Word, PowerPoint, Excel, etc)
Excellent oral and written communication skills
Detailed experience with segmentation, targeting, modeling, controlled testing and ROI analysis
Deep understanding of consumers borrowing and financial needs. Demonstrated ability to use data and consumer insights to develop compelling strategies to engage consumers and sales channels and drive business results.
Superb interpersonal skills with ability to build partnerships and influence colleagues within Marketing and across the organization
Timing: 12-18 months
Start: ASAP
Location: Concord, CA

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